Looking for an AI assistant that actually understands B2B marketing? Claude for LinkedIn content might be your answer.
Unlike generic AI tools, Claude excels at creating LinkedIn content that sounds human — not like a robot wrote it. In this guide, I’ll show you exactly how I use Claude to create LinkedIn posts, comments, and content strategies.
What is Claude?
Claude is an AI assistant created by Anthropic. Think of it as ChatGPT’s more thoughtful cousin — it’s designed to be helpful, harmless, and honest.
For marketers, this means on-brand, nuanced content that doesn’t sound like every other AI-generated post on LinkedIn.
Best Claude Prompts for LinkedIn Content I Use Weekly
1. LinkedIn Post from Idea
I'm a [your role] in [industry]. Write a LinkedIn post about [topic]. Make it conversational, use short paragraphs, and end with a question to drive engagement. No hashtags, no emojis.
2. Rewrite for LinkedIn
Take this text and turn it into a LinkedIn post. Keep my voice but make it punchy and scannable: [paste your draft]
3. Comment Generator
I want to leave a thoughtful comment on this LinkedIn post: [paste post]. Write 2-3 sentence comment that adds value, not just "Great post!"
4. Carousel Post Ideas
Give me 5 LinkedIn carousel ideas for [your niche]. Each should have a hook slide, 5-7 content slides, and a CTA slide. Focus on actionable tips, not theory.
5. Hook Generator
Write 10 different hooks for a LinkedIn post about [topic]. Mix styles: controversial, question, statistic, story, contrarian take.
6. Repurpose Content
Turn this blog post into 3 different LinkedIn posts — one storytelling, one listicle, one hot take: [paste content]
7. Personal Story Framework
Help me turn this experience into a LinkedIn post: [describe situation]. Use the framework: struggle → insight → lesson. Keep it under 150 words.
8. Engagement Boost
This LinkedIn post got low engagement: [paste]. Rewrite it with a stronger hook and clearer value proposition.
Claude for LinkedIn Posts: Real Examples: One Topic, Different Styles
Let’s take one topic — “AI tools save time” — and see how Claude can spin it differently:
Prompt: Write a LinkedIn post about how AI tools save marketers time. Style: [style]
Style 1: Storytelling
Last Tuesday I spent 4 hours writing one blog post.
Yesterday I wrote three.
Same quality. Same me. Different approach.
I finally stopped fighting AI tools and started using them as partners.
The time I saved? Spent with my kids instead of my keyboard.
What’s your AI resistance story?
Style 2: Contrarian Hot Take
Unpopular opinion: AI won’t save you time.
At least not at first.
You’ll spend hours learning prompts. Fixing weird outputs. Tweaking settings.
But month 2? Month 3?
That’s when the compound effect kicks in.
AI is an investment, not a shortcut.
Style 3: Tactical Listicle
5 ways I use AI to save 10+ hours weekly:
→ First drafts of LinkedIn posts (20 min saved daily) → Email responses (15 min saved) → Research summaries (1 hour saved) → Repurposing content (2 hours saved) → Comment ideas (30 min saved)
None of it is copy-paste.
All of it is “get me 80% there so I can add the human 20%.”
Same topic. Three completely different posts. That’s the power of Claude when you know how to prompt it.
Claude vs ChatGPT for LinkedIn Content
I’ve used both extensively. Here’s the real difference:
| Feature | Claude | ChatGPT |
|---|---|---|
| Tone | More natural, less salesy | Can sound generic |
| Long content | Handles well | Sometimes loses context |
| Following instructions | Excellent | Good |
| Marketing knowledge | Strong | Strong |
| Price | Free tier available | Free tier available |
Claude writes content that needs less editing. It “gets” the B2B tone faster and doesn’t default to hype words like “revolutionary” or “game-changing.”
My Claude for LinkedIn Workflow Simplified
Here’s how I actually use Claude for content:
Morning (10 min)
- Drop 3-5 post ideas into Claude — text or audio
- Ask it to pick the strongest one and explain why
- Generate first draft
Editing (5 min)
- Ask Claude to make it shorter
- Add my personal take manually
- Post
Engagement (throughout the day):
- Paste interesting posts I want to comment on
- Get 2-3 comment options
- Pick and personalize
This workflow saves me about 2 hours daily compared to writing everything from scratch.
Claude Pricing
Claude offers several plans:
- Free: Good for testing, limited messages per day
- Pro ($20/mo): More messages, priority access, file uploads
- Team ($25/user/mo): Collaboration features
For serious LinkedIn content creation, Pro is worth it — you’ll hit free limits fast if posting daily.
Verdict: Is Claude for LinkedIn Worth it?
Yes, if you:
- Post on LinkedIn regularly
- Want content that sounds human
- Need help with comments and engagement
- Value quality over quantity
Skip if you:
- Only post once a week or less;
- Prefer writing everything yourself (cudos to you!)
For B2B marketers serious about LinkedIn, Claude is one of the best investments you can make.